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​​Why we are called Extra


[ ek-struh ]

beyond or more than what is usual or

expected; additional.

Larger or better than what is usual.

Beyond the ordinary degree; unusually; uncommonly.

We love to create loyalty solutions customised to each business' specific needs and wants


Our proven track record of increasing customer, employee, merchant engagement and sales for retailers and banks spans over 20 years

We strive to become part of your revenue generation and customer experience departments – leveraging modern technologies, expertise and knowledge 

Our philosophy

We deliver customer-centric retail and financial innovation with powerful and actionable data core built with disruptive technology trends


Our philosophy states that this is the only way for businesses to roll-out data driven, customer focused and accelerated digital innovation with a human touch

Our Partners


Global Co-Sell Supplier


Global Loyalty Services Supplier


Strategic Partner

Our Award-Winning Solutions & Services

Our solutions have been awarded for four consecutive year​s

The customer loyalty industry is competitive. We are proud that our clients and industry experts have consistently recognised our expertise and high standards of service through a wide range of award categories

Below are the awards we've collected for our projects. It's not just the business that keeps us smiling

2016, Gratis Card Loyalty Programme

  •  Solution Provider of the Year

  •  Demand Generation Program of the Year

  •  Best Use of Technology in Sales

  •  Innovation in Sales

2018, Ipragaz, GO Gas Stations Loyalty Programme

  • Solution Provider of the Year

  • Sales Enabler of the Year

  • Incentive Management Solutions

  • Marketing Solution of the Year

  • Demand Generation Program of the Year

2017, InciGS Yuasa, Employee & Merchant Incentive Programme

  •  Solution Provider of the Year

  •  Incentive Management Solutions

  •  Innovation in Sales

  •  Innovation in Customer Service

  •  Demand Generation Program of the Year

2019, CarrefourSA, Club Card - B2C & B2B Loyalty Programmes

  • ​Solution Provider of the Year, 2019

  • Reward, Recognition and Incentive Systems

  • Demand Generation Program of the Year

  • Sales Enabler of the Year

  • Incentive Management Solutions

  • Marketing Solution of the Year


The Stevie® Awards are the world's premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organisations and working professionals worldwide.  In short order the Stevie has become one of the world's most coveted prizes. 


The Stevie Awards for Sales & Customer Service are an awards programme produced by the Stevie Awards. The mission of these awards is to recognise the accomplishments of customer service, call/contact centre, business development, and sales professionals worldwide.

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