Programme Management Support

 

No need to worry about internal resource allocation for running your loyalty programme

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ExtraLoyalty experts are ready to help you manage your day-to-day customer engagement and loyalty operations

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Our loyalty programme managers coordinate your loyalty programme by performing platform administration, campaign design and management as well as providing training and expert guidance to your teams

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Key Benefits

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  • You will be ready in no time with your loyalty programme set-up

  • Daily operations will take much less time to execute, meaning more time create!

  • Expert support and ideas will boost your responsiveness to market

  • Access to an expert pool of resources

  • Operational costs will be optimised by utilsing expert support

More time for creativity

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Programme Configuration and Management 

Programme Configuration and Support

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  • Loyalty programme rule-sets definition

  • Reward definitions for bonus, prepaid cards, vouchers, gift card and cashback mechanisms

  • Individual customer and Corporate Customer set-up

  • Pre-set campaign definitions

  • Customer segments and target list set-up

  • Product and store hierarchy updates, checks and controls

  • Black list product review and update checks

  • Points expiration rules as well as points transferring definitions

  • Omni-channel testing of rules and target lists

  • User management authorisations set-up and admin

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Partner & 3rd Party Management

Partner & 3rd Management

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  • Integration of new partners into the programme

  • Reporting of settlements between partners

  • Handling relationships with strategic partners

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Campaign Management Support

​Campaign Management Support

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  • Campaign definitions

  • Omni-channel marketing campaigns execution

  • Campaign communication testing: A/B tests, control groups and technical tests

  • Campaign performance tracking

  • Recommendations and advisory services based on customer behaviour analysis

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Programme Performance

Monitoring & Reporting

Program Performance Monitoring & Reporting​

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  • Overall programme KPI monitoringReport template layouts, contents and enhancements advice

  • Ad-hoc reports generation, In case ExtraLoyalty BI is in use

  • Data visualisation and management reporting